The Financial Times won four awards at Press Gazette’s 2024 Future of Media Awards last night, with top prizes for reader revenue strategy, newsletter, digital storytelling and website of the year.
The FT’s consumer revenue group won the Reader Revenue Strategy category. The judges said: “This was a perfect case study of how media companies should approach reader revenue strategies, creating multidisciplinary teams that use tech, data and knowledge to launch new products, improve current ones, AB test, redefine goals, move fast and optimise results.
FT.com won the top award in the Website of the Year category. The judge said: “This sets the bar for clear, modern yet classic news website design which is constantly pushing the boundaries of digital storytelling. A commercial success whilst never cluttering the reader experience.”
Inside Politics, the FT’s daily newsletter written by associate editor and columnist Stephen Bush on UK politics and policy, won in the Newsletter category. The judges said: “There are lots of political newsletters out there but this one stands out thanks to its diversification – such as the pub quiz night it inspired – and, most importantly, the high number of subscribers paying for a premium standalone product.”
How China is tearing down Islam, a visual investigation on satellite images of mosques revealed how China is stripping buildings of Arabic features won the Digital Storytelling category. The judges said: “This is an example of extraordinary data gathering and reporting filling in an important knowledge gap and utilising visual tools to illustrate the extent of the problem and drive change.”
The full list of winners can be found here.
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For more information please contact: Poppy Cooper | poppy.cooper@ft.com
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.4 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.