12 June 2019: Today, the Financial Times introduces Story Playbook, a set of digital templates built for reporters and editors. The tool was created with readers’ needs in mind and aims to provide newsrooms with an alternative to the traditional 600-800 word article format.
The five newly created Story Playbook templates are available publicly on the FT’s GitHub account, alongside other open-sourced resources such as the FT’s Visual Vocabulary and Projects Toolkit.
This development of Story Playbook comes as part of a larger shift towards innovative digital and visual storytelling at the FT, where a recently created team of creative producers and digital editors has been embedded in the main news desks.
The five Playbook templates include:
- Profile Cards - an article that introduces a group of people or other entities to the reader
- Charticle - an article that explains changes, or a trend, using a series of charts and graphs
- Timeline Story - an easy-to-update article that catches readers up on the story so far
- Reader Response - an article collecting the best of reader responses, either to a callout or in the comments section of a big story
- Photo essay - an article that lets readers see what has happened
More information about the FT’s Story Playbook can be found here.
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For more information, please contact:
Allison Rivellini
Allison.Rivellini@ft.com
+1 917-551-5092
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.