The Financial Times today releases a refreshed version of its Android App, available on Android smartphones and tablets using operating system 4.0 and above. The app is available to download for free from Google Play and will be updated for existing users today.
FT.com MD Rob Grimshaw said: “With almost half of traffic to FT.com now coming from mobile devices, we are taking a mobile-first approach, extending and improving our presence on all key mobile channels. We aim to make reading the FT an optimal experience for our audience, available on whichever channel or platform they use. The redesign for Android builds on the success of our revamped FT web app for Apple devices last year, which resulted in a significant increase in the amount of content consumed through the app.”
Improved features of the FT Android App redesign include:
- Personalisation: MyFT is a customisable hub to store your content, including saved articles, recommended reads, recently-read stories and your portfolio summary
- Richer reading experience: videos, embedded slideshows and hi-res images included for the first time on the small screen
- Cleaner design: making content easier to read
- Improved navigation: makes it quicker and more intuitive to find the content you need
For more information visit the Google Play Store.
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For further information please contact:
EMEA/Asia
Kristina Eriksson
T: +44 (0)207 873 4961
E: Kristina.Eriksson@FT.com
US
Andrew Green
T: +1-917-551-5093
E: Andrew.green@ft.com
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 629,000 (Deloitte assured, Q3 2013). Mobile is an increasingly important channel for the FT, driving almost half of FT.com traffic and a quarter of digital subscriptions. FT education products now serve 37 of the world’s top 50 business schools.