The Financial Times has chosen World Child Cancer, a global charity that aims to help children in low and middle income countries fight cancer and relieve their pain, for their 2013-2014 seasonal appeal.
The annual appeal runs from November to January and involves FT coverage of the chosen charity’s work to raise money and increase awareness. Articles include features in the FT newspaper, magazine and online, plus images and interactive slideshows on FT.com. Charities are selected by staff vote, and FT readers and corporate partners are encouraged to donate. FT appeals have raised over £12 million in the past six years for The Global Fund for Children, Sightsavers, Action Against Hunger, Wateraid, Camfed and Room to Read.
Lionel Barber, editor of the FT, said “The FT is delighted to be working with World Child Cancer for this year’s appeal. We look forward to visiting the countries where they operate, meeting some of the children they have treated and bringing their work to life for FT readers through extensive editorial coverage. The value and efficacy of our seasonal appeals reflect the generosity of our readers and the great causes of the charity organisations we work with.“
Gordon Morrison, chairman of World Child Cancer, said “World Child Cancer is honoured to be chosen as the FT seasonal appeal partner. Every year, 100,000 children across the developing world die from cancers that can be easily and affordably cured. The scale of impact that working with the FT can bring will help us raise awareness of the inequality of child cancer treatment and care globally, and leverage the vital funds needed to address this imbalance.”
See coverage from last year’s seasonal appeal on FT.com, and for more information on World Child Cancer visit www.worldchildcancer.org. Charities interested in applying for the 2014-2015 seasonal appeal can find further information here.
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ASIA:
Kristina Eriksson
EMEA Head of Communications, Financial Times
T: +44 20 7873 4961
E: kristina.eriksson@ft.com
UK/EMEA:
Emily Gibbs
Corporate Communications Manager, Financial Times
T: +44 (0) 207 873 3184
E: emily.gibbs@ft.com
US:
Andrew Green
Communications Manager, Financial Times
T: +1-917-551-5093
E: Andrew.green@ft.com
About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q1 2013).Mobileis an increasingly important channel for the FT, driving a third of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.
About World Child Cancer
World Child Cancer is the only charity dedicated solely to increasing access to diagnosis, treatment and care for children with cancer across the developing world. World Child Cancer facilitates international hospital twinning partnerships that build local capacity through training, increase survival rates, and optimise access to pain relief for the world’s poorest children with cancer. To find out more about World Child Cancer’s life saving work, please contact emily.akers@worldchildcancer.org.