The Financial Times has launched a new free-to-read FT Alphaville newsletter on Substack, its first on the online publishing platform. FT Alphaville is the FT’s popular markets and finance blog.
The weekly newsletter, sent out at Friday lunchtime (UK time), will cover everything in markets and finance worth questioning, nerding out over or laughing at. Written by Bryce Elder and the Alphaville team, it will feature commentary on the week, Alphaville’s latest blogs, data visualisation, research, sneak previews of upcoming Alphaville events and a selection of striking charts.
“The newsletter is for smart, open-minded readers who are curious about markets, economics, and the geeky mechanics of finance, even if they don’t work in those fields,” said Alphaville editor Robin Wigglesworth. “FT Alphaville is a pretty weird, unique place, and we hope the newsletter will also resonate on Substack.”
“We are excited about launching an Alphaville newsletter on Substack. This is a new venture for us and is particularly aimed at reaching and engaging younger readers. We know from our research that Alphaville strongly resonates with this group, and we hope to reach more of them by launching on a platform where we know they already are,” said Sarah Ebner, director of editorial growth and engagement.
“We are also sure there are many existing Substack readers who will enjoy this new newsletter and look forward to them discovering and engaging with it. Alphaville is already free on FT.com so it should work well to also share the team’s brilliant journalism on Substack. It’s really a way of joining a successful existing product to an ecosystem that a lot of readers use to discover new content.”
The Alphaville blog launched in 2006 and aims to be read by an audience who are smart, informed, questioning, sometimes obsessive and occasionally unserious. FT Alphaville — or plain Alphaville or FTAV — seeks to cover everything in finance through a wide-angle lens. From stock market shenanigans to silly M&A, corporate fraud and big-idea macroeconomics, if it interests you it should interest them. And if it doesn’t interest you, they’ll be trying their hardest to change that.
FTAV also runs a series of hugely popular finance-themed pub quizzes in London and New York, a weekly charts quiz on Fridays, a tongue-in-cheek swag shop, and an annual “Art of the Chart” show of the finest graphs, plots and squiggly lines that the FT can produce.
Readers can sign up here. The first newsletter issue will be published this Friday, 21 November. All FT Alphaville journalism is also free-to-read at ft.com/alphaville.
ENDS
For more information, please contact pressoffice@ft.com
About the Financial Times
The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.5mn, while the wider FT Group has a global paying audience of 3mn across its portfolio of journalism, products and services.