13 November 2018: The Financial Times has partnered with Credit Suisse to launch its first FT Marketing Services project. Entitled The Value of Knowledge, the new marketing campaign has been designed to define the true value of education in transforming outcomes for peoples, societies and economies globally.
FT Marketing Services brings together original research with measurable FT audience engagement to deliver end-to-end thought leadership from the FT Group. The new campaign combined and analysed data from the UN’s sustainable development goals to uncover the link between increasing education and socioeconomic benefits.
“FT Marketing Services has the expertise, quality of data and insight to deliver effective and compelling messages for our clients,” said Jon Slade, FT’s chief commercial officer. “This project is a case study in the powerful capabilities behind the combined efforts of the FT, Longitude and Alpha Grid brands and their ability to reach a sophisticated global audience.”
“This is an excellent way to highlight the work of the Impact Advisory and Finance Department at Credit Suisse,” said Steven Althaus, Head of Global Marketing & Brand Communications for Credit Suisse. “From conducting original and definitive research, to creating high quality content and sharing it across the FT channels, working with FT Marketing Services helps us to underline the importance of responsible investing.”
The full project can be found here.
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For more information, please contact:
Katrina Fedczuk
katrina.fedczuk@ft.com
+1 917-551-5093
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT marks 130 years in 2018 with a record paying readership of more than 940,000, approximately three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
About Alpha Grid
Alpha Grid is a media company specialising in delivering multiplatform content to the intellectually curious – from senior decision-makers to ambitious millennials. We’re about quality content, high-level audiences, a global outlook, a journalistic mindset and using smart content to grow your business. We do video, digital, social, publishing, events, strategy and research and we work globally, from our UK hub.
About Longitude
Since it was founded in 2011, Longitude has experienced rapid growth and now has a team of 33 based in its London offices. In 2016, it was recognised as one of the Leap 100, the UK’s fastest-growing companies according to City AM and Mishcon de Reya and, in 2017, it was chosen as one of the FT1000, the 1000 fastest-growing companies in Europe. Longitude has more than 40 multinational clients spanning sectors including professional services, financial services, technology, and industrials and manufacturing.
About Credit Suisse
Credit Suisse AG is one of the world's leading financial services providers and is part of the Credit Suisse group of companies (referred to here as 'Credit Suisse'). Our strategy builds on Credit Suisse's core strengths: its position as a leading wealth manager, its specialist investment banking capabilities and its strong presence in our home market of Switzerland. We seek to follow a balanced approach to wealth management, aiming to capitalize on both the large pool of wealth within mature markets as well as the significant growth in wealth in Asia Pacific and other emerging markets, while also serving key developed markets with an emphasis on Switzerland. Credit Suisse employs approximately 45‘560 people. The registered shares (CSGN) of Credit Suisse AG's parent company, Credit Suisse Group AG, are listed in Switzerland and, in the form of American Depositary Shares (CS), in New York. Further information about Credit Suisse can be found at www.credit-suisse.com.