4 September 2020: The Financial Times’ boutique consulting firm FT Strategies is adding five new dates for it’s Digital Immersion Week in Europe, following the success of its inaugural English-language programme. The initiative is designed to help other publishers kick-start their reader revenue business models.
The first Digital Immersion Week attracted participants from 13 English-language news organisations from England, Scotland, Wales, Ireland and Greece. Attendees found the week to have given them “clear, measurable, goals for future growth” and “an informative and valuable experience.”
“The current global pandemic continues to put extreme strain on the media industry. Publishers have no choice but to develop and diversify their revenue strategies to build sustainable business models for the future,” said Tara Lajumoke, managing director of FT Strategies.
She continued, “At FT Strategies, we draw on rich experience and capability to help organisations who face similar challenges to those we have weathered at the FT. This is why we launched this free-to-attend Digital Immersion Week programme, and we are thrilled with its extremely encouraging results.”
New Digital Immersion Week opportunities for European publishers include:
- Germany (21st-25th September)
- France (28th Sept - 2nd October)
- Spain (5th-9th October)
- Poland (19th-23rd October)
Publishers interested in participating in the German Digital Immersion Week can apply here. Registration for additional weeks to come.
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For more information, please contact: Katrina Fedczuk / katrina.fedczuk@ft.com
About the Financial Times and FT Strategies
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of more than one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
FT Strategies is a boutique consulting firm within the Financial Times. Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies works with organisations looking to innovate using data, helping build sustainable digital businesses. Find out more at ftstrategies.com
About the Google News Initiative (GNI)
The Google News Initiative represents Google's largest-ever effort to help journalism thrive in the digital age. Through its partnerships, programs and products, the Google News Initiative works with thousands of organizations worldwide to support quality independent journalism, financial sustainability, and development of new technologies that drive innovation. Google allocated $300 million over three years to energize these collaborations, and to lay the foundation for new products and programs for a diverse set of news publishers, to benefit the entire ecosystem. This includes supporting thought leadership on topics like consumer revenue, advertising and data that are critical to the future of the news industry.