7 July 2020: FT Strategies, the Financial Times’ boutique consulting firm, announces its first week-long digital immersion programme to help other publishers kick-start their reader revenue business models.
Digital Immersion is a free, five-day, immersive programme, funded by the Google News Initiative as part of their Digital Growth Programme. FT Strategies will work with publishers in Europe and help them on their journey towards sustainable digital reader revenue. It will feature a series of inspirational sessions, facilitated group discussions and guided activities to help drive reader engagement and build future-proof strategies.
“COVID-19 continues to have a significant impact on the media industry, and it has become critical for publishers to build sustainable reader-revenue models to survive,” said Tara Lajumoke, managing director for FT Strategies. “FT Strategies has the knowledge and experts available to help other media organisations develop their products, expand their business and improve their readers’ online experience and this free immersive programme is one way we will do that.”
The interactive virtual programme is aimed at small-to-medium sized news publishers. The first session will be delivered in English and run from 27 July to 1 August.
Digital Immersion is available in six languages: German, Italian, Spanish, French, Polish and English. Publishers interested in participating in the July (English) programme can apply here.
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For more information, please contact: Katrina Fedczuk / katrina.fedczuk@ft.com
About the Financial Times and FT Strategies
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of more than one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
FT Strategies is a boutique consulting firm within the Financial Times. Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies works with organisations looking to innovate using data, helping build sustainable digital businesses. Find out more at ftstrategies.com
About the Google News Initiative (GNI)
The Google News Initiative represents Google's largest-ever effort to help journalism thrive in the digital age. Through its partnerships, programs and products, the Google News Initiative works with thousands of organizations worldwide to support quality independent journalism, financial sustainability, and development of new technologies that drive innovation. Google allocated $300 million over three years to energize these collaborations, and to lay the foundation for new products and programs for a diverse set of news publishers, to benefit the entire ecosystem. This includes supporting thought leadership on topics like consumer revenue, advertising and data that are critical to the future of the news industry.