On September 29, the FT won the Innovation in Database Marketing Related Software Award at the 2016 Database Marketing Awards in London. The FT was recognised for creating a CRM model capable of real-time, responsive, one-to-one customer communications. The new campaign infrastructure will allow the FT to drive higher levels of subscriber engagement through increased relevance, timeliness and coordination. The project drew on expertise from across the FT, including database marketing and technology.