FTChinese.com, the Financial Times Chinese language website, now has more than two million registered users. The site provides unrivalled information analysis to China’s top business executives and decision makers, with news from the FT’s international team of journalists translated into the local language.
Managing director for Asia Angela Mackay said, “This achievement is an important milestone for the FT’s expansion into Asia. It strengthens our position in the region and broadens our base of loyal readers. Our investment in China reflects the FT’s focus on fast growing emerging markets and our shift towards digital and content revenues.”
FTChinese.com has also seen strong mobile and social media growth, with 316,000 downloads of the FTC iPad app and more than 3m followers across Tencent, SinaWeibo and WeChat. The FTC MBA Gym app, a creative education tool with tailored training courses and special articles from the FT, was selected by Apple as a China App store ‘best of 2012’.
To mark the 2m milestone, FTChinese.com is re-launching its service centre for registered users, a bespoke section offering exclusive access to an online community, event site, email subscription service and mobile application hub.
Additional FT investment in Asia includes the launch of ASEAN Confidential, a new, premium digital subscription service offering exclusive insight and analysis into the economies of Southeast Asia, and the FT Non-Executive Director Diploma, the first post-graduate course designed to equip non-executives with the skills they need to prepare for the company board. The FT also has an extensive partnership with Nikkei Inc that includes content syndication and licensing, education, subscription sales, events and growing both brands in China.
- Ends -
ASIA:
Kristina Eriksson
EMEA Head of Communications, Financial Times
T: +44 20 7873 4961
E: kristina.eriksson@ft.com
UK/EMEA:
Emily Gibbs
Corporate Communications Manager, Financial Times
T: +44 (0) 207 873 3184
E: emily.gibbs@ft.com
US:
Andrew Green
Communications Manager, Financial Times
T: +1-917-551-5093
E: Andrew.green@ft.com
About FT Chinese
FTChinese is the Financial Times’ Chinese language website, providing unrivalled news and information to China’s top business executives and decision makers. The FT’s international team of journalists has access to senior corporate executives and politicians both in China and around the world, making it a must read for China’s business leaders. FTChinese has two million registered users and is also available via Android, Apple or Windows apps. The FTChinese MBA iPad app, a creative education tool with tailored training courses using FT content, was chosen by Apple for the App Store China’s “Best of 2012″.
About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q4 2012). FT.com has over 328,000 paying digital subscribers and the newspaper has a global print circulation of 258,488 (ABCs, June 2013). Mobile is an increasingly important channel for the FT, driving 34% of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.