The Financial Times will be going green on Wednesday to mark Saint Patrick’s Day.

A distinctive wrap will turn the iconic pink of the print FT green to mark Ireland’s national holiday. The wrap is part of a global campaign to promote the work of IDA Ireland, the country’s inward investment agency.

Wednesday’s print edition will also be embedded with seeds to connect readers to the importance of sustainability in IDA Ireland’s current strategy.

Kevin Sammon, Director of Global Comms and Marketing at IDA Ireland said: “This one-off colour change is a fantastic opportunity to connect with our target C-Suite audience through the FT. Capturing the attention of decision makers is our primary focus, and we expect this campaign to get people talking about investing in Ireland.”

Finola McDonnell, Chief Communications and Marketing Officer at the FT said: “We're excited to work with IDA Ireland to mark Saint Patrick's Day. The eye-catching green wrap on the newspaper fits with the tradition of greening global landmarks on March 17th and aligns with our own commitment to sustainability."

In light of travel restrictions hampering traditional outreach at this time of year, the IDA will promote its message in quality, business publications around the world from Wednesday.

-ends-