NEW YORK: The New York Times and Financial Times today announced a new, first-of-its-kind program available to U.S. hotels to provide their guests with unlimited access to NYTimes.com and FT.com on any device connected to the hotel’s network.
The program offers hotels a chance to purchase their own branded web portal that provides guests free entry into both NYTimes.com and FT.com. Participating hotels will receive promotional materials in the form of instructional keycards to notify guests about the amenity.
Guests staying at hotels with this program will receive free unlimited access to more than 25 sections on NYTimes.com including articles, video, interactives and slideshows. Readers will also have access to the world-class coverage of business, international news, comment, data and analysis for the global business community that only the FT can provide.
“We’re excited to collaborate with The New York Times to bring our content to new readers and business travelers,” said Financial Times print circulation director Janet White. “This platform will provide hotel guests with a seamless user experience to access two of the world’s top media organizations.”
“The New York Times has been available in select hotels for years, starting with the print newspaper and more recently with digital access,” said Hannah Yang, executive director, Education and Corporate Marketing, The New York Times. “Teaming up with a premier brand like the FT enhances the guest experience, allowing them to explore and discover the vast amount of digital content available on FT.com and NYTimes.com, which normally require a subscription for full access.”
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About The Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 720,000. Mobile is an increasingly important channel for the FT, driving almost half of total traffic. FT education products now serve two thirds of the world’s top 50 business schools.
The New York Times Company
The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times, International New York Times, NYTimes.com, international.nytimes.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
For Financial Times:
Christopher Chafin, 917-551-5093, Christopher.Chafin@FT.com
For The New York Times:
Linda Zebian, 212-556-7153, linda.zebian@nytimes.com