The Financial Times and Williams Racing today announced a multi-year extension of their partnership.
The renewal will see the return of exclusive in-person events at global locations throughout the racing calendar, which will bring the world of Formula One to life for the FT’s key commercial partners. As part of the new deal, the FT will also have a presence in Williams’ new digital fan engagement platform.
Now in its third year, the partnership has increased both organisations’ visibility amongst global and influential audiences.
The FT logo will remain on the team’s Formula One cars in the upcoming season and will be moving from its current placement to the front wing end plate inside.
James Bower, commercial director at Williams Racing, said: “We are delighted to be extending our partnership with the FT for a multi-year agreement. They have been a trusted and valuable partner and, as Williams and Formula 1 enter an exciting new era from 2022 onwards, it’s great to have them on board to continue to work together and pursue new opportunities, particularly in the digital space.”
David Buttle, commercial marketing and policy director at FT said: “It’s hugely exciting to be extending our partnership with Williams in this new era for the team and the sport. We’ve achieved a lot together over the last three years and have big plans for deepening our collaboration, bringing together our assets and growing our audience and commercial reach collectively.”
ENDS
For further information, please contact: Mark Staniland | mark.staniland@ft.com
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of more than one million, three -quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
About Williams Racing
Williams Grand Prix Engineering Limited's core competencies are the design and development of racing cars to compete in the Formula One World Championship. As one of the world's leading Formula One teams, the company has secured 16 FIA Formula One World Championship titles since its foundation in 1977. Nine of these titles have been won in the Constructors' Championship in association with Cosworth, Honda and Renault. The remaining seven titles were won in the Drivers' Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.